MIRVAC

UNDERGROUND

UNCOVERING GREAT STREET FOOD AND UNEXPECTED RETAIL EXPERIENCES.

In the heart of the Perth CBD is Allendale Square. After a significant redevelopment and rebrand of the property, a new retail precinct called Underground at Allendale Square needed an identity. The brief was to create an identity that embraced the vibrant street culture of food, beverage, and service retailers. The identity combined a vibrant palette with black and images of artisans making and hard working icons.

SCOPE
Brand Identity
Art Direction
Design
Event Ideation
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How can we help your business? Let's chat.

If you would like to say hello or are interested in working with us get in touch.

2021  .  PLINTH STUDIO  .  SYDNEY AUSTRALIA